brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a
A) transnational brand.
B) international brand.
C) multinational brand.
D) global brand.
E) meganational brand.

Question

Quizplus · Accepted Answer

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a global brand. The other options are not as appropriate because they may refer to brands that are marketed in only a few countries, or have marketing programs that are not centrally coordinated.

Brand Marketed Under the Same Name in Multiple Countries with Similar