Cross-cultural analysis refers to the study of
A) the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
B) the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.
C) similarities and differences among consumers in two or more nations or societies.
D) buying behaviors within a given nation to identify similarities and differences.
E) buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.

Question

Quizplus · Accepted Answer

Cross-cultural analysis involves comparing and contrasting the similarities and differences among consumers in two or more nations or societies. This helps marketers gain insights into the cultural norms and values that influence consumer behavior and preferences. A and E refer to aspects within a single culture, while B and D are too narrow in scope to capture the full extent of cross-cultural analysis.

Cross-Cultural Analysis Refers to the Study of