Parthenon Photo
-Semiotics refers to
A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E) the combination of a symbol from one language and the verbal message from another in order for companies to standardize their brand across international boundaries.

Question

Parthenon Photo
-Semiotics refers to
A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E) the combination of a symbol from one language and the verbal message from another in order for companies to standardize their brand across international boundaries.

Quizplus · Accepted Answer

Semiotics is the study of how symbols and signs are interpreted and understood by people. It investigates not only the meaning of signs and symbols, but also how they are used to communicate and convey meaning across cultures and languages. In marketing, semiotics can be used to better understand how consumers interpret brand names, logos, and other visual elements in order to create more effective advertising messages.

Parthenon Photo -Semiotics Refers to