Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:
A) an analysis of cultural diversity within the country under consideration.
B) regulatory constraints regarding contracts, mergers, and partnerships.
C) an assessment of language differences including dialect variation.
D) political and ideological differences between the countries involved.
E) recognition of a country's currency exchange rates.

Question

Quizplus · Accepted Answer

Economic considerations, such as currency exchange rates, play a significant role in global marketing. Understanding a country's currency exchange rates is essential for effective pricing strategies and mitigating financial risks. Therefore, recognizing a country's currency exchange rates should be included in the scan of the global marketplace.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global