Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:
A) an analysis of cultural diversity within the country under consideration.
B) regulatory constraints regarding contracts, mergers, and partnerships.
C) an assessment of language differences including dialect variation.
D) a comparative analysis of the economic development in different countries.
E) political and ideological differences between the countries involved.

Question

Quizplus · Accepted Answer

Economic considerations play a significant role in global marketing, hence a comparative analysis of the economic development in different countries should be included in the scan of the global marketplace. This analysis helps in determining the market potential of each country and evaluating the risks and opportunities associated with conducting business in those markets. Cultural diversity, regulatory constraints, language differences, and political/ideological differences are important considerations as well, but they may not be as directly linked to economic factors as the comparative analysis of economic development.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global