Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:
A) an analysis of cultural diversity within the country under consideration.
B) regulatory constraints regarding contracts, mergers, and partnerships.
C) an assessment of language differences including dialect variation.
D) political and ideological differences between the countries involved.
E) an assessment of the economic infrastructure in these countries.

Question

Quizplus · Accepted Answer

Economic considerations are directly related to the economic infrastructure in a country or region. Therefore, an assessment of the economic infrastructure should be included in the scan of the global marketplace. This would help to identify the economic opportunities and risks in the market, which would allow businesses to make informed decisions. Options A, B, C, and D are important factors to consider in a global marketing strategy, but they are not directly related to economic considerations.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global