a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)licensing; (3)joint venture; and (4)__________.
A) franchising
B) shared
C) combined
D) cooperative
E) direct investment

Question

Quizplus · Accepted Answer

Direct investment is the best choice for a company entering the global marketplace as it allows for greater control and long-term profitability. This involves establishing a physical presence in the foreign market through ownership or partnership with a local business. This option requires a greater investment of resources, but also offers the greatest potential for success in the long run.

A Company Has Decided to Enter the Global Marketplace,it Must