a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)__________; (3)joint venture; and (4)direct investment.
A) macrofinancing
B) microfinancing
C) franchising
D) licensing
E) collateral

Question

Quizplus · Accepted Answer

Licensing is a common method of market entry where a company allows another company to use its brand, patent, or technology in exchange for a fee or royalty.

A Company Has Decided to Enter the Global Marketplace,it Must