small Canadian winery located in British Columbia has developed a superior tasting wine.It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years.What type of exporting option would best suit this company?

Question

Quizplus · Accepted Answer

Indirect exporting is suitable for a small winery with no overseas contacts, as it involves using intermediaries who have the necessary market knowledge and distribution networks to sell the wine in foreign markets.

Small Canadian Winery Located in British Columbia Has Developed a Superior