Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules.Tricon is engaged in
A) contract assembly.
B) a joint venture.
C) contract manufacturing.
D) a partnership.
E) franchising.

Question

Quizplus · Accepted Answer

Tricon's arrangement with local restaurant owners involves franchising, where the owners are granted the right to operate under the established KFC brand name and specific rules.

Tricon Was the Restaurant Division of PepsiCo Until It Was