Which of these statements regarding organizational buyers is most accurate?
A) Wholesalers and retailers resell the goods they buy without reprocessing them.
B) Wholesalers and retailers alter the products they sell to meet the specific needs of their customers prior to sale.
C) Manufacturers purchase processed goods and resell them to suppliers who in turn resell them to ultimate consumers.
D) Ultimate consumers can be considered organizational buyers when they purchase in large quantities or make long-term purchase agreements.
E) Government agency purchases are more similar to ultimate consumer purchases than they are to wholesalers and retailers.

Question

Quizplus · Accepted Answer

Wholesalers and retailers typically buy goods in order to resell them without reprocessing or altering them. Manufacturing and other types of organizations may purchase raw materials, components, or other goods in order to transform or incorporate them into their own end products or services. Ultimate consumers purchase goods for their own personal or household use, and government agencies may purchase goods or services for public use or operation, but they are not typically considered organizational buyers in the same way as wholesalers and retailers.

Which of These Statements Regarding Organizational Buyers Is Most Accurate