of the following are organizational buyers EXCEPT:
A) industrial firms.
B) government units.
C) ultimate consumers.
D) resellers.
E) wholesalers.

Question

Quizplus · Accepted Answer

Organizational buyers are businesses, government agencies, and institutions that purchase products and services to support their operations, not for personal use. Ultimate consumers, or end-users, are individuals who purchase products for their own personal use, and are not considered organizational buyers.

Of the Following Are Organizational Buyers EXCEPT