group of people within an organization who participate in the buying process and share common goals,risks,and knowledge important to a purchase decision is referred to as the
A) gatekeepers.
B) buying center.
C) purchasing department.
D) procurement committee.
E) acquisition office.

Question

Quizplus · Accepted Answer

The buying center is a group of individuals within an organization who have a stake in a purchase decision and share common goals, risks, and knowledge. Gatekeepers are individuals who control access to the decision-makers in the buying center, but they are not the entire buying center itself. The purchasing department, procurement committee, and acquisition office may be part of the buying center, but they do not encompass the entire group. Therefore, the buying center is the best choice for the given scenario.

Group of People Within an Organization Who Participate in the Buying