Buying Center Photo
-shown in buying center photo above,an organization's buying center includes individuals who can play one or more of the following roles EXCEPT:

Question

Quizplus · Accepted Answer

The four main roles within a buying center are gatekeepers, deciders, buyers, and influencers. A product champion is not one of these roles, as it refers to an individual within the organization who actively promotes or advocates for a particular product or solution, rather than being part of the formal buying center structure.

Buying Center Photo -Shown in Buying Center Photo Above,an Organization's Buying Center Includes