the weekly meeting for Choice Hotels (the company that owns Clarion Hotel,Quality Inn,Comfort Inn,Comfort Suites,Sleep Inn,and Mainstay Inn) ,the marketing manager said,"We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile.To do that,I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a
A) new buy.
B) straight rebuy.
C) converted rebuy.
D) modified rebuy.
E) standard rebuy.
Correct Answer:
Verified
Q173: three types of organizational buy classes are
A)
Q174: reorder of an existing product or service
Q175: buy class situation affects buying center tendencies
Q176: classes refer to three types of organizational
Q177: buy class situation affects buying center tendencies
Q179: a purchase is a new buy for
Q180: buying situation where users,influencers,or deciders want to
Q181: an organization passes through the problem recognition
Q182: make-buy decision is typically made during which
Q183: a purchase is a straight or modified
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents