concept in organizational buying that corresponds most closely to a consumer's consideration set in the consumer purchase decision process is the
A) supplier index.
B) bidder's directory.
C) selection set.
D) bidder's list.
E) NAICS index.

Question

Quizplus · Accepted Answer

The bidder's list in organizational buying is similar to a consumer's consideration set, as it includes potential suppliers that an organization considers for a purchase decision.

Concept in Organizational Buying That Corresponds Most Closely to a Consumer's