Marketers who want to increase their chances of selling products and services to organizations must understand its needs,get on its bidder's list,find the right people in its buying center,and ultimately
A)provide value to organizational buyers.
B)adapt the product or service to offer the lowest price possible.
C)beat out all other possible vendors.
D)sign a binding contract that prohibits changes to the product,time line,or quantities ordered.
E)establish an e-marketplace to conduct both traditional and reverse auctions.

Question

Quizplus · Accepted Answer

To increase their chances of selling products and services to organizations, marketers must provide value to organizational buyers. This means understanding their needs, getting on their bidder's list, finding the right people in their buying center, and ultimately offering a solution that meets their specific requirements. Simply adapting the product or service to offer the lowest price possible or beating out all other possible vendors is not a sustainable strategy and may not result in long-term success. Additionally, signing a binding contract that prohibits changes to the product, time line, or quantities ordered may not be feasible or desirable for either party. Establishing an e-marketplace to conduct traditional and reverse auctions is also not the best choice, as this may not align with the organization's procurement processes or requirements.

Marketers Who Want to Increase Their Chances of Selling Products