The concept in organizational buying that corresponds most closely to a consumer's consideration set in the consumer purchase decision process is the
A)supplier index.
B)bidder's directory.
C)selection set.
D)bidder's list.
E)NAICS index.

Question

Quizplus · Accepted Answer

The bidder's list in organizational buying is similar to a consumer's consideration set, as it includes the potential suppliers that an organization considers for a purchase.

The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's