Melissa has just told her supervisor,"I'm so glad I bought the Samsung Galaxy S II rather than those other smartphones I was considering.I can do my e-mail,access my music,and even search the Internet with it.It's like having a mini-computer in my pocket." Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

Melissa's conversation reflects postpurchase behavior, where she is expressing satisfaction and justifying her decision after purchasing the Samsung Galaxy S II.

Melissa Has Just Told Her Supervisor,"I'm So Glad I Bought