have just purchased a Samsung Galaxy S tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad 2 after seeing an ad for it on TV.This is most likely an example of
A) indecisiveness.
B) cognitive dissonance.
C) postpurchase stress.
D) market anxiety.
E) extended problem solving.

Question

Quizplus · Accepted Answer

The scenario described is an example of cognitive dissonance, where the buyer experiences discomfort or doubt about their purchase decision after seeing an ad for a competing product.

Have Just Purchased a Samsung Galaxy S Tablet Device