Connie Walker was happy with her newly purchased laptop.It had all the features she wanted,including wireless capability and a DVD drive.In addition,the $1,200 price tag was reasonable.As she took the computer out of the box,Walker noticed an advertisement in the local paper showing a similar computer that was on sale for only $1,000.Suddenly,Walker began to doubt her purchase decision-maybe she hadn't gotten such a good deal.Walker was most likely experiencing
A) buyer's remorse.
B) cognitive dissonance.
C) selective discord.
D) product dissonance.
E) product uncertainty.

Question

Quizplus · Accepted Answer

Walker is experiencing cognitive dissonance, which is the mental discomfort experienced by someone who holds two or more contradictory beliefs or values. In this case, she believed that she got a good deal with her purchase, but the advertisement for a cheaper computer created conflicting information that is causing her to doubt her decision.

Connie Walker Was Happy with Her Newly Purchased Laptop