personal,social,and economic significance of the purchase to the consumer that causes them to skip or minimize one or more stages in the consumer purchase decision process depends on their level of
A) aspiration.
B) cognitive dissonance.
C) motivation.
D) situational influences.
E) involvement.

Question

Quizplus · Accepted Answer

Involvement refers to the personal, social, and economic significance of a purchase to the consumer, influencing how much effort they put into the decision-making process. High involvement typically leads to more thorough decision-making, while low involvement may result in skipping or minimizing stages.

Personal,social,and Economic Significance of the Purchase to the Consumer That