Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.
A)limited problem solving
B)extended problem solving
C)situational problem solving
D)rational problem solving
E)routine problem solving

Question

Quizplus · Accepted Answer

The situation described fits the concept of routine problem solving, where consumers rely on habitual behaviors and make low-involvement decisions without investing much time or effort in the decision-making process.

Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase