The purchase of bottled water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?
A)Avoid Perrier brand stock-outs on retailers' shelves.
B)Make the purchase decision a high-involvement one.
C)Offer coupons for Perrier bottled water.
D)Convince retailers to offer only Perrier water.
E)Denigrate its competition.

Question

Quizplus · Accepted Answer

By avoiding stock-outs of Perrier brand on retailers' shelves, Perrier can ensure that consumers are able to find their brand easily and consistently. This can help increase brand loyalty and decrease the chances of consumers switching to a different brand due to unavailability.

The Purchase of Bottled Water Is a Low-Involvement Purchase