Which of the following is not a strategy used by marketers of high-involvement offerings?
A)Use personal selling to provide consumers with information.
B)Use social media to create online experiences for the brand.
C)Avoid stock-out situations so that buyers don't substitute a competing brand.
D)Use Internet search engines such as Google to assist buyers.
E)Run ads to provide consumers with information.

Question

Quizplus · Accepted Answer

Avoiding stock-out situations does not directly relate to marketing strategies for high-involvement offerings. It is a general inventory management tactic that may impact a brand's availability, but it is not a deliberate marketing strategy. The other options are all common strategies used to market high-involvement offerings such as cars, homes, or expensive technology products.

Which of the Following Is Not a Strategy Used by Marketers