Question 1

example of a public source of information consulted during an external search would include

Accepted Answer

Consumer Reports magazine is a public source of unbiased and reliable information for consumers. It provides product reviews, ratings, and comparisons, which can help consumers make informed purchase decisions during an external search. Advertising, sales personnel, friends and relatives, and point of purchase displays in stores are either biased or subjective sources of information that may not be entirely reliable.

Question 2

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

Consumers often have several criteria for evaluating products. Evaluative criteria can be objective, such as price or quality, or subjective, such as style or taste. People may also have different priorities for different products, so multiple criteria can be important in the evaluation process. Option A is not entirely accurate as people may continue searching for alternatives even if they are not satisfied with the current consideration set. Option C and D are both incorrect as evaluative criteria can be both objective and subjective. Option E is also incorrect as the most important evaluative criterion can vary based on the product and the consumer.

Question 3

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Accepted Answer

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, consumers are likely to engage in external search to obtain information from sources outside of themselves. This can include seeking information from friends, family, an online search, or professional reviews. The other options listed (internal search, informal search, expert-directed search, and experiential search) may also be used in certain circumstances, but external search is the best choice given the specific conditions mentioned in the question.

Question 4

information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria; and (3)developing the consumer value perception that each alternative presents.

Accepted Answer

The information search stage suggests criteria to use for the purchase, which helps clarify the problem for the consumer by narrowing down the options and understanding what factors are important in the decision-making process. This stage also yields brand names that might meet the criteria and helps the consumer develop their value perception of each alternative. Determining appropriate price ranges, selecting the type of purchase outlet, establishing a purchase timeline, and minimizing cognitive dissonance are not necessarily functions of the information search stage.

Question 5

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result,she has begun asking for advice from friends and relatives.In addition,she has talked to several computer salespeople at Apple and Best Buy and has looked at some websites.Emily is engaging in

Accepted Answer

Emily is seeking advice and information from external sources, such as friends, relatives, computer salespeople, and websites. This shows that she is engaging in an external search.

Question 6

example of a public source of information consulted during an external search would include

Accepted Answer

Product-rating organizations are a reliable and credible source of information that can be consulted during an external search. They provide unbiased and objective reviews of various products and can help consumers make informed purchasing decisions. Advertising, relatives, salespeople, and friends may not always provide accurate or unbiased information.

Question 7

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Accepted Answer

Evaluative criteria are the factors that consumers consider before making a purchasing decision, including both objective attributes (such as price and specifications) and subjective ones (such as brand reputation and personal preferences). Hot buttons, informational alternatives, buying-decision choices, and consumer attributes do not accurately describe this concept.

Question 8

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Accepted Answer

Public sources include various product-rating organizations such as government agencies and TV "consumer programs." They provide information that is accessible to the general public and can influence consumer perceptions and purchasing behavior.

Question 9

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers consider when assessing the car.These attributes are a consumer's

Accepted Answer

The attributes listed for Ford Escape are those that consumers consider when assessing the car, which makes them evaluative criteria. These criteria are the standards against which consumers judge the performance of the product and make purchasing decisions.

Question 10

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Accepted Answer

Government agencies, such as the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA), provide reliable and trustworthy information for consumers to use in making decisions. Consumer Reports and TV consumer programs are also credible sources of information, but they may be influenced by advertising or financial incentives. Advertisements, sales personnel, friends and relatives, and point of purchase displays are not objective sources of information and may not provide accurate or unbiased information.

Question 11

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Accepted Answer

Keisha is currently evaluating alternative options for her car purchase by comparing the features of the Volvo and the Cadillac. This falls under the alternative evaluation stage of the purchase decision process.

Question 12

information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)__________; and (3)developing consumer value perceptions.

Accepted Answer

The information search stage involves gathering information about various brands, products and services that might meet the consumer's criteria. This can help create a list of potential options for the consumer to choose from. As a result, brand names that meet the criteria are yielded during this stage. Therefore, option E is the correct answer.

Question 13

Relatives and friends whom the consumer trusts are known as __________ of external information.

Accepted Answer

Personal sources are individuals whom the consumer trusts like family members, relatives, and friends for information. These are sources that are close to the consumer and are most likely to give them honest and reliable information.

Question 14

example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

Salespeople are an example of a marketer-dominated source of information as they are directly employed by the company and are trained to promote their products/services. Personal experience (A), consumer programs on talk radio stations (C), and friends and relatives (D) are examples of non-marketer dominated sources of information. Consumer Reports magazine (E) is a neutral source of information as it does not have any affiliation with specific companies.

Question 15

Evaluative criteria refer to

Accepted Answer

Evaluative criteria refers to the qualities or features of a product or brand that consumers consider when making a purchase decision. These criteria could be both objective (such as price, quality, and features) and subjective (such as personal preferences, brand image, and perceived value). Therefore, option A is the most appropriate choice as it encompasses both objective and subjective attributes of a brand. Options B, C, D, and E are either too narrow or too broad to be considered as the definition of evaluative criteria.

Question 16

example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

Point of purchase displays are typically controlled by the marketer and designed to encourage consumers to make a purchase. They are a form of marketer-dominated source of information. Personal experience, Consumer Reports magazine, consumer programs on talk radio stations, and friends and relatives are all examples of non-marketer-dominated sources of information.

Question 17

example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

Advertising is a marketer-dominated source of information because it is created and controlled by the company or brand to promote its products or services. Personal experience (A), Consumer Reports magazine (B), consumer programs on talk radio stations (D), and friends and relatives (E) are not marketer-dominated sources of information because they are based on personal opinions or external parties who are not affiliated with the company or brand.

Question 18

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

Evaluative criteria are the objective and subjective attributes that consumers use to compare and choose between different products and brands. Temporal states refer to the mood or momentary conditions of the consumer, antecedent states are the situational factors that affect the consumer's shopping behavior, information sources are the places where consumers gather information before making a purchase, and the consideration set is the group of brands that consumers consider when making a purchase decision.

Question 19

information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

Accepted Answer

The information search stage clarifies the problem for the consumer by suggesting criteria to use for the purchase.

Question 20

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

These sources of external information are controlled by the seller/marketer and are designed to influence the consumer's perception of the product or service.

Quiz 5: Understanding Consumer Behavior

example of a public source of information consulted during an external search would include

Which of the following statements concerning evaluative criteria is most accurate?

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria; and (3) developing the consumer value perception that each alternative presents.

example of a public source of information consulted during an external search would include

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Various product-rating organizations such as government agencies and TV "consumer programs" are called

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers consider when assessing the car.These attributes are a consumer's

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a coworker,"The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Relatives and friends whom the consumer trusts are known as __________ of external information.

example of a marketer-dominated source of information consulted during an external search would include

Evaluative criteria refer to

example of a marketer-dominated source of information consulted during an external search would include

example of a marketer-dominated source of information consulted during an external search would include

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) yielding brand names that might meet the criteria; and (3) __________.

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as