the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

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This marketing practice is referred to as cause marketing, where a firm ties its charitable contributions to the customer revenues generated through the promotion of its products. The aim of cause marketing is to create a mutually beneficial relationship where the customer gets to contribute to a cause they care about while the firm gains increased sales and brand loyalty.

The Charitable Contributions of a Firm Are Tied Directly to the Customer