Avon Ad
-Consider the Avon ad above.Avon has already donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Question

Quizplus · Accepted Answer

The ad is an example of cause marketing, as Avon is using their brand and products to support a specific cause (breast cancer research) and donating a portion of their profits to the cause. This type of marketing also benefits the company by creating a positive brand image and increasing consumer loyalty.

Avon Ad -Consider the Avon Ad Above.Avon Has Already Donated Millions Toward