process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as
A) significant trend analysis.
B) organizational scanning.
C) environmental scanning.
D) a SWOT analysis.
E) marketing intelligence.

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of monitoring and gathering information on external factors and trends that may impact an organization's performance and decision-making. This includes analyzing political, economic, social, technological, legal, and environmental trends and events. It is important for organizations to conduct regular environmental scanning to stay up-to-date and adapt to changes in the business environment.

Process of Continually Acquiring Information on Events Occurring Outside the Organization