of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in demand.
A) optimized its distribution by eliminating local and chain store bookstores (like Borders) that failed to meet their sales quotas
B) noticed the change in the demographics of book readers in general
C) noticed the behavioral changes in moviegoers, who now prefer to view 3D movies in IMAX theaters
D) shifted funds from product development to advertising
E) tracked, as part of its ongoing environmental scanning activities, the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle) and Barnes and Noble (Nook)

Question

Quizplus · Accepted Answer

By tracking the sales of e-books sold by other publishers and e-book readers sold by Amazon.com and Barnes and Noble, the publisher would have been more aware of the growing popularity of digital books and could have adjusted its strategy accordingly. This would have allowed them to be better prepared for the shift in demand towards e-books. The other options do not directly address the issue of digital book sales and preparation for the shift in demand.

Of the World's Largest Publishers Was Totally Unprepared for Recent