Question 1

Which of the following trends identified in an environmental scan is a regulatory trend?
A) Digital TVs, tablet devices, and smartphones will become increasingly connected.
B) Partnerships, collaborations, and co-creation of value will become important dimensions of business rivalry.
C) The U.S., Japan, China, and the E.U. countries will increase investments in sustainable living structures.
D) Health consciousness will lead to more public and private smoke-free areas.
E) Global media consumption (online and social) will continue to grow dramatically.

Accepted Answer

Health consciousness leading to more public and private smoke-free areas is a regulatory trend as it involves the implementation of laws or regulations to restrict smoking in certain areas.

Question 2

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by
A) First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity.
B) the increased sales of Cigar Aficionado magazine.
C) the opening of more Starbucks coffee boutiques in supermarkets.
D) the upsizing of menu items at fast food restaurants.
E) the introduction of tablet devices such as the iPad.

Accepted Answer

The Let's Move! initiative specifically targets childhood obesity and encourages physical activity and healthy eating habits. This demonstrates a societal trend towards prioritizing health and well-being. The other choices do not relate to this trend in a significant way.

Question 3

of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in demand.
A) optimized its distribution by eliminating local and chain store bookstores (like Borders) that failed to meet their sales quotas
B) noticed the change in the demographics of book readers in general
C) noticed the behavioral changes in moviegoers, who now prefer to view 3D movies in IMAX theaters
D) shifted funds from product development to advertising
E) tracked, as part of its ongoing environmental scanning activities, the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle) and Barnes and Noble (Nook)

Accepted Answer

By tracking the sales of e-books sold by other publishers and e-book readers sold by Amazon.com and Barnes and Noble, the publisher would have been more aware of the growing popularity of digital books and could have adjusted its strategy accordingly. This would have allowed them to be better prepared for the shift in demand towards e-books. The other options do not directly address the issue of digital book sales and preparation for the shift in demand.

Question 4

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.
A) economic
B) competitive
C) technological
D) social
E) regulatory

Accepted Answer

Military expenditure is a major component of national economic development. Since the spending on war effort in Iraq has required a significant portion of the US economic resources, it is a clear example of a change in economic forces.

Question 5

Demographics describe all of the following population characteristics EXCEPT:
A) income.
B) age.
C) gender.
D) zip code.
E) ethnicity/race.

Accepted Answer

Demographics do not describe zip codes, which are a geographic area.

Question 6

2050,the world's population is expected to be __________.
A) 5.0 billion
B) 5.7 billion
C) 6.9 billion
D) 7.9 billion
E) 9.4 billion

Accepted Answer

According to the United Nations projections, the world's population is expected to reach 9.4 billion by 2050.

Question 7

social forces of the environment include the ____________ of the population and its values.
A) living standards
B) social classes
C) cohorts
D) ethics
E) demographic characteristics

Accepted Answer

Demographic characteristics of the population, such as age, gender, and ethnicity, are key social forces that influence the environment and reflect the values and behaviors of a society.

Question 8

is predicted that the number of people in the United States over the age of 65 will __________ by 2030.
A) almost double
B) be significantly less than the growth of children under 16 years old
C) increase at the same worldwide rate
D) decrease at the same worldwide rate
E) begin to decrease, relative to previous growth rates

Accepted Answer

According to the US Census Bureau, the number of people in the United States over the age of 65 is expected to almost double by 2030.

Question 9

the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?
A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B) By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures in the United States.
C) The Littleton community has seen a rise in dual-income households.
D) By the year 2025, robotics will play a major role in surgical procedures.
E) Twenty percent of the local population is of Hispanic origin.

Accepted Answer

The increase in the number of people who are 65 years or older is the most important environmental trend to consider because this demographic group typically has higher healthcare needs and is a key target market for hospitals. This trend may impact the hospital's services, facilities, and marketing strategies.

Question 10

most recent estimate indicates that the population of the world today is about __________.
A) 5.0 billion
B) 5.7 billion
C) 6.9 billion
D) 7.9 billion
E) 9.4 billion

Accepted Answer

According to the United Nations' World Population Prospect, the estimated population of the world as of 2021 is 7.9 billion. Therefore, the correct option is D.

Question 11

Which of the following statements regarding social forces is most accurate?
A) Social forces can have a dramatic impact on marketing strategy.
B) As a social force, consumer incomes have more impact on marketing strategy than demographics.
C) Social forces within an organization motivate employees to improve their productivity.
D) Social forces determine all the other environmental forces that affect an organization.
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Accepted Answer

Social forces, such as changing attitudes and beliefs, demographic shifts, and cultural trends can greatly affect consumer behavior and therefore marketing strategy. Marketers must be aware of and adapt to these social forces in order to stay relevant and successful.

B, C, D, and E are incorrect because they either incorrectly prioritize social forces (B and C) or make sweeping and inaccurate statements about their influence (D and E).

Question 12

demographic characteristics of the population and its values are referred to as
A) attitudinal forces.
B) psychographic forces.
C) social forces.
D) cultural forces.
E) market forces.

Accepted Answer

Demographic characteristics and values of a population are considered social forces as they influence societal behaviors and trends.

Question 13

Demographics refers to
A) the description of a population according to its values or cultural beliefs.
B) an objective measurement of a person's likelihood to purchase a product or service.
C) the psychological profile of prospective consumers.
D) the density of a population in a geographic area.
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Accepted Answer

Demographics refer to the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation. Therefore, option E is the best choice. Option A is incorrect as it refers to values and cultural beliefs that belong to psychographics. Option B is incorrect as it refers to a person's likelihood to purchase a product, which is related to behavioral segmentation. Option C is incorrect as it refers to psychographics as well. Finally, option D is incorrect as it only takes into account the geographic area's population density.

Question 14

Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different from other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description,one can infer that the LEAST IMPORTANT environmental force to The Lemon Tree at this particular time would be
A) economic.
B) competitive.
C) technological.
D) social.
E) regulatory.

Accepted Answer

Regulatory forces are likely the least important for The Lemon Tree at this time, as the focus is on customer tastes, competition, and technology for inventory and sales processing.

Question 15

magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.
A) cultural
B) behavioral
C) psychographic
D) occupational
E) demographic

Accepted Answer

The demand for magazines designed to appeal to women aged 40 and over is an example of how changing demographic characteristics (such as age and gender) impact the marketing environment. Demographic characteristics are important to consider when developing marketing strategies because they can impact consumer behavior and preferences.

Question 16

MySpace.com is a social network that is targeted primarily to people under the age of 25.In 2005,when MySpace was the leading social network,News Corp.,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer tastes.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.
A) economic
B) competitive
C) social
D) technological
E) regulatory

Accepted Answer

MySpace's decline in membership can be attributed to changing social trends and preferences among its target audience, indicating the impact of social forces on the marketing environment. The economic, competitive, technological, and regulatory factors may also have played a role, but they are not the primary reason for MySpace's decline.

Question 17

social forces of the environment include the demographic characteristics of the population and its __________.
A) geographic locations
B) social classes
C) cohorts
D) values
E) ethics

Accepted Answer

Social forces of the environment include demographic characteristics and values, as values influence behaviors and societal norms.

Question 18

description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.
A) product group profiling
B) demographics
C) behavioral analysis
D) psychographics
E) statistical analysis

Accepted Answer

Demographics refers to the description of a population based on specific characteristics such as age, gender, ethnicity, income, and occupation. Product group profiling involves analyzing the characteristics of consumers who purchase a specific product, while behavioral analysis and psychographics focus on consumer behavior and attitudes. Statistical analysis is a broad term that can refer to any type of data analysis.

Question 19

set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as
A) social forces.
B) economic forces.
C) consumer forces.
D) cultural forces.
E) market forces.

Accepted Answer

Social forces encompass demographic characteristics and societal values, influencing consumer behavior and market trends.

Question 20

term that describes the rapid growth in world population is called the __________.
A) population expansion
B) population inversion
C) population migration
D) population explosion
E) population eruption

Accepted Answer

The term that describes the rapid growth in world population is called the "population explosion." This term refers to the significant increase in global population that has occurred since the mid-20th century, particularly in developing countries. The factors contributing to this explosion include advances in medicine, sanitation, and technology, which have led to lower infant mortality rates and longer life expectancies. As a result, the world's population has grown from approximately 2.5 billion people in 1950 to over 7.8 billion people today.

Quiz 3: Scanning the Marketing Environment

Which of the following trends identified in an environmental scan is a regulatory trend?

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Demographics describe all of the following population characteristics EXCEPT:

2050,the world's population is expected to be __________.

social forces of the environment include the ____________ of the population and its values.

is predicted that the number of people in the United States over the age of 65 will __________ by 2030.

the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

most recent estimate indicates that the population of the world today is about __________.

Which of the following statements regarding social forces is most accurate?

demographic characteristics of the population and its values are referred to as

Demographics refers to

magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

social forces of the environment include the demographic characteristics of the population and its __________.

description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

term that describes the rapid growth in world population is called the __________.