Today's consumption orientation known as value consciousness is primarily due to
A) a rise in using debt to fund purchases.
B) the economic recession.
C) an expansion in the purchase of quality brand name products.
D) a cutback on the purchase of discretionary items like flat screen TVs.
E) a desire to purchase products of lesser quality to receive a lower price.

Question

Quizplus · Accepted Answer

The economic recession has been a major factor in driving the value consciousness trend, as consumers became more concerned with saving money and stretching their budgets.

Today's Consumption Orientation Known as Value Consciousness Is Primarily Due