Value Consciousness Refers to

Value consciousness refers to

A) the difference between perceived value and actual value of a product or service.
B) a fear of being subliminally influenced by marketing actions such as advertisements,endorsements,etc.
C) a desire to pay the least amount possible for a product or service that meets minimum performance requirements.
D) the concern for obtaining the best quality,features,and performance of a product or service for a given price.
E) the concern for obtaining the best product or service regardless of the cost.