The overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as
A)the quality-value proposition.
B)buyer-centric excellence.
C)value consciousness.
D)customer value.
E)purchasing value.

Question

Quizplus · Accepted Answer

The overwhelming response by consumers to Groupon's online deals shows that consumers have become more value-conscious, looking for deals that can save them money. Groupon's success is evidence of this shift in consumption orientation towards value consciousness where consumers are more concerned with getting a good deal than with brand loyalty or prestige.

The Overwhelming Response by Bargain-Hunting Consumers to Groupon's Online Deals