keeping with its business mission,Ben & Jerry's
A) created a children's TV program with cat and mouse cartoon characters "Ben" and "Jerry" to teach about the importance of good nutrition and Fair Trade sustainable business practices.
B) offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
C) invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
D) committed to buying its milk and cream from one dairy cooperative whose members guarantee the supplies are bovine growth hormone free.
E) donated free ice cream coupons to all children who get good grades in school.

Question

Quizplus · Accepted Answer

Ben & Jerry's commitment to buying milk and cream from a dairy cooperative whose members guarantee the supplies are bovine growth hormone free aligns with its business mission of using high-quality, sustainable ingredients in their products. This also appeals to the growing concern for ethical and environmentally conscious practices among consumers. The other options do not directly align with their business mission and values.

Keeping with Its Business Mission,Ben & Jerry's