term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a __________.
A) marketing strategy
B) policy
C) strategy
D) plan
E) tactic

Question

Quizplus · Accepted Answer

A strategy is a long-term plan that involves a series of actions and decisions that are designed to achieve specific goals. It involves the allocation of resources, the identification of strengths and weaknesses, and a plan for delivering a unique customer experience. Marketing strategy, policy, and plan are all components of a strategy, while tactics are short-term actions that are used to implement the strategy.

Term Used to Identify an Organization's Long-Term Course of Action