corporate level refers to the level in an organization where top management
A) develops marketing strategies and tactics for the marketing department to implement.
B) directs overall strategy for the entire organization.
C) executes all marketing program actions to ensure consistency of performance.
D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
E) supervises the hiring, firing, and training of all marketing department personnel.

Question

Quizplus · Accepted Answer

Corporate level is the highest level of management in an organization that oversees the overall strategy and direction of the entire organization. Therefore, option B is the most appropriate answer. Options A, C, D, and E are more specific to functional levels of management within the marketing department.

Corporate Level Refers to the Level in an Organization Where