Which of the following statements about strategy is most accurate?
A) An organization can be all things to all people because it has access to all the resources it needs to discover and satisfy the needs and wants of its target markets.
B) The marketing department helps to both set an organization's direction and move it there.
C) The American Marketing Association (AMA) recently has established the definition of strategy.
D) Strategy is an organization's short-term course of action designed to deliver a broad customer experience while achieving its goals.
E) Only start-up organizations must develop strategies to help them (1) raise capital and (2) focus and direct their efforts to accomplish their goals.

Question

Quizplus · Accepted Answer

While strategy is determined by the organization as a whole, the marketing department plays a key role in developing and implementing the strategy. The statement that an organization can be all things to all people is not realistic as resources are limited, and no organization can cater to everyone's needs and wants. The AMA has long had a definition for strategy, so it is not a recent establishment. Short-term course of action is not an accurate description of strategy, as it involves long-term planning. Strategy is not only essential for start-up organizations, but for all organizations looking to achieve their goals and objectives.

Which of the Following Statements About Strategy Is Most Accurate