recent years,many large firms have changed the title of the head of marketing from vice president of marketing to
A) chief executive officer.
B) corporate marketing official.
C) coordinating marketing officer.
D) chief marketing officer.
E) corporate marketing executive.

Question

Quizplus · Accepted Answer

In recent years, many large firms have changed the title of the head of marketing to chief marketing officer (CMO) to reflect the increasing importance of marketing in organizational strategy and decision-making. The CMO is responsible for overseeing all aspects of marketing, including branding, advertising, market research, and customer experience, and plays a key role in driving revenue growth and customer acquisition. The other options (A, B, C, and E) do not accurately reflect the responsibilities and scope of the head of marketing position.

Recent Years,many Large Firms Have Changed the Title of the Head