strategic business unit (SBU) refers to
A) a single product or service identification code used to identify items for strategic marketing planning purposes.
B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C) a strategic product that has a unique brand, size, or price.
D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
Correct Answer:
Verified
Q43: person most likely to oversee product planning
Q45: recent years,many large firms have changed the
Q46: highest-ranking person in an organization who oversees
Q47: strategic business unit has marketing and other
Q49: the functional level,the organization's strategic direction becomes
A)
Q50: These senior managers have an increasingly important
Q51: subsidiary,division,or unit of an organization that markets
Q52: Which of the following statements would most
Q53: Specialized functions such as marketing and finance
Q53: the functional level,the marketing department
A) solicits talent
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