competitive advantage refers to
A) the cluster of benefits that an organization promises customers to satisfy their needs.
B) those characteristics of a product that make it superior to competitive substitutes.
C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D) actions taken by a firm with the sole intent of putting a competitor out of business.
E) the cluster of benefits that an organization promises customers to satisfy their needs

Question

Quizplus · Accepted Answer

Competitive advantage refers to a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation. It is something that sets a company apart from its competitors and gives it an edge in the marketplace.

Competitive Advantage Refers to