road map for the marketing activities of an organization for a specified future time period,such as one year or five years is referred to as a __________.
A) business plan
B) marketing objective
C) marketing plan
D) marketing strategy
E) marketing program

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that outlines an organization's overall marketing strategy and the specific tactics and activities that will be used to achieve its goals over a set period of time, such as one year or five years. It includes a detailed analysis of the target market, competitive landscape, and organizational strengths and weaknesses, as well as specific objectives, budgets, and timelines for each marketing initiative. A business plan is a broader document that outlines an organization's overall strategy for achieving its goals, while marketing objectives and strategies are specific components of the marketing plan. A marketing program is a set of individual marketing initiatives or campaigns that are implemented as part of the overall marketing plan.

Road Map for the Marketing Activities of an Organization for a Specified