Which of the following statements regarding a marketing dashboard is most accurate?
A) The more text (words) that is displayed, the better it is for a marketing manager to identify trends, interpret the data, and take corrective actions.
B) A marketing dashboard very often includes 20 or more marketing metrics on the same dashboard computer screen.
C) For accuracy, the marketing dashboard should be updated weekly.
D) Marketing dashboards often show key measures such as HR turnover, strategy success, and societal well-being.
E) Marketing dashboards provide graphic displays of a product category's performance, such as sales, website traffic, etc.

Question

Quizplus · Accepted Answer

A marketing dashboard is a visual display of marketing metrics or information that will help a company to monitor, analyze, and optimize their marketing performance. Marketing dashboards often provide graphic displays of a product category's performance, such as sales, website traffic, etc. It is important to note that the dashboard must be updated frequently, but there is no specific fixed period for updating the marketing dashboard; it depends on the company's needs. The dashboard is easy to read and interpret, so it is important to avoid displaying too much text, as it can make it difficult to identify trends and take corrective actions. The marketing dashboard generally displays only marketing-related metrics, not HR or societal measures.

Which of the Following Statements Regarding a Marketing Dashboard Is