Suppose L.L.Bean,a catalog retailer,has set a goal to reduce merchandise returns by 20 percent for the holiday season.The firm would MOST LIKELY have set a(n)__________ goal.
A) profit
B) market share
C) employee welfare
D) customer satisfaction
E) social responsibility

Question

Quizplus · Accepted Answer

A goal to reduce merchandise returns is focused on improving customer satisfaction, as returns often indicate that customers are dissatisfied with their purchase. Therefore, the most likely goal set by L.L.Bean would be customer satisfaction.

Suppose LL