marketing dashboard refers to
A) a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
B) the display of information found on a car's dashboard.
C) an "app" that uses a car navigation device metaphor to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
D) information about an organization's marketing metrics graphically so marketers can quickly (1) spot deviations from plans and (2) take corrective actions.
E) the visual computer display of the essential information related to achieving a marketing objective.
Correct Answer:
Verified
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