BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are SBUs that are classified as having
A) high market growth rates and high relative market shares.
B) low market growth rates but high relative market shares.
C) low market growth rates and low relative market shares.
D) high market growth rates but low relative market shares.
E) medium market growth rates and medium relative market shares.

Question

Quizplus · Accepted Answer

"Question marks," also known as "problem children," are SBUs with high market growth rates but low relative market shares. These products require significant investments to increase market share and can become stars or dogs depending on how well they perform.

BCG Has Given Specific Names and Descriptions to the Four