Figure 2-5
-Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a refrigerated cart and takes it to the local ball fields where he sells the gelato to the teams and their fans.Profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Question

Quizplus · Accepted Answer

Market development involves selling existing products to new markets. In this case, the gelato business owner is selling their existing gelato to a new market of teams and fans at the local ball fields.

Figure 2-5 -Consider Figure 2-5 Above.A Small Family Owns Gelato Business in Business