Figure 2-5
-Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He is beginning to think that he will not be able to support his family if things don't improve,but he doesn't want to give up his store.Instead,he experiments by selling handmade flies on the Internet for professional sports fishermen.This is an example of a __________ strategy that would be found in quadrant __________.

Question

Quizplus · Accepted Answer

The strategy being used here is diversification, as the business owner is branching out into a completely new product category (professional sports fishing flies) that is not related to gelato at all. This can be found in quadrant D, where the business is exploring new markets with new products.

Figure 2-5 -Consider Figure 2-5 Above.A Small Family Owns Gelato Business in Business