of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process EXCEPT:
A) research the organization's present and prospective customers.
B) determine what business the organization is in.
C) assess the organization itself.
D) identify trends in the organization's industry.
E) analyze the organization's competitors.

Question

Quizplus · Accepted Answer

All of the options except for determining what business the organization is in (Option B) are essential components in building a marketing program during the strategic marketing process. Knowing what business the organization is in is the starting point for developing a strategic marketing plan.

Of the Following Form the Foundation Upon Which a Firm