term marketing strategy is used to address both the __________ and the __________.
A) product groupings; target market
B) target market; marketing program
C) subjective; objective
D) revenues generated; market share achieved
E) feasibility; time required to implement

Question

Quizplus · Accepted Answer

A marketing strategy is designed to reach a specific target market and includes the tactics and tools to execute a marketing program that is effective in reaching that market. Therefore, B is the best choice as it directly addresses both the target market and the marketing program.

Term Marketing Strategy Is Used to Address Both the __________